October '24 Bulletin
October has overflowed with exciting antics from our clients and partners. Relaunches, collaborations and Fitness throwdowns. It's been a busy one. But with Black Friday on the horizon and Christmas creeping just behind, here's your October Newsletter to get you prepared.
Shot By Bullet
In case you missed it, Bullet has a sister.
Introducing Shot by Bullet.
A full service video production company dedicated to making high end visual content in fitness & sport.
This has been cooking away for a little while now, and we are very excited to have officially launched this month.
Stay tuned to see some of the incredible projects we have already been very fortunate to work on!
Give us a follow ➡️ @shot.bybullet
Pharos Palm Springs
October brought along the official campaign launch for Pharos Palm Springs.
This new site is truly going to be something special with 27,000 sqft of functional fitness right next to the stunning Palm Springs mountain views. Take a look at these results from just the first week…
Leads generated: 190
Avg lead cost: $2.16
Amount spent: $410.97
Over $1k banked in offer sales already
“It’s great to see over 150 people in there. 3 people skipped trial, straight to a membership. Basically since Saturday I’ve been just calling everyone within an hour, living and breathing it. It’s been fun!”
- Emylee Vodden, Pharos Co-founder
Founder Bites
Matt Rodwell \\ ARC ATHLETICS CLUB
At Bullet, we are privileged to chat with inspiring fitness founders from across the globe every week. In this series, we share 2-3 minute insights into their unique stories and brands.
Here’s a snippet from our recent kick-off call with Matt Rodwell, owner of ARC ATHLETICS CLUB.
This iconic London Arch has become a cultural pillar of the CrossFit community and a regular drop-in for some of the biggest names in fitness and fashion.
Matt’s no bullshit approach to fitness and dedication to his members has built a loyal following and a tight knit community of members who share a passion for testing their limits.
We highly recommend a visit: Arc Athletics Club
Get to Know Paige!
Introducing our always smiley Client Brand Manager, the lovely Paige!
Putting her creative flow to good use, Paige designs scroll-stopping visuals for our clients. She takes her time to get to know each brand finding the best way to tell their story and loving every one of our clients brands like it was her own.
She NEVER fails to bring THE most positive vibes to the team 🫶🏻
WIT Evolution
Training Changes Lives
This month the Bullet and Shot By Bullet team headed down to London for the much anticipated relaunch of WIT Fitness.
In 2014 founders Dan Williams and Sam Kitching started WIT. Since then, WIT’s mission has been to change as many lives as possible, through the positive impact of training.
Now, this powerhouse in fitness is back in business and continuing on with this mission.
It was great to spend the day around so many inspiring people and we are excited to support WIT on the new evolution of their journey.
OCTOBER SALES TIP
THINK AHEAD! BLACK FRIDAY TIPS...
AN EASY OFFER FOR OLD LEADS - Black Friday provides a window of peak buyer appetite with natural urgency. This is prime time to go back at old leads with something easy and irresistible, to reignite their interest and get them in the door before Christmas takes over.
GET AHEAD OF THE PACK - If you wait until Black Friday, or even the day before, to run your offer, you're just going to get drowned out by a million other offers. Releasing this a week or more early means you can lock in commitment before the spending spree starts.