May '24 Bulletin

As May draws to an end, we officially enter Summer (keep an eye on your emails for our Summer strategy video) - here's what's been going on in May!

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Crossfit TwentyThree

After securing 133 new faces onto their '14 Day VIP Launch' offer, they had plenty of people to work their magic on and convert into members... and they did just that!

Within the first hour of their launch email, they filled all 40 of their founding lifetime membership spaces, and within the following 7 days, they locked in a further 40! That's 80 paying members excited to start their fitness journey, resulting in £13,200 recurring monthly revenue.

This is the definition of a successful launch campaign!

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F45 SUNDBYBERG

With the perfect mix of front-end ads and reactivation emails, F45 Sundbyberg have absolutely smashed their way through May!

With a '28 Day Kickstarter' as their front end offer, the main goal was to secure new faces onto a taster session and once they'd experienced the amazing energy of F45, upsell them onto the 28 Day offer.

Alongside this, an email reactivation was sent to their contact list resulting in 100 people signing up to their Wahlberg week!

This tried and tested process resulted in...

Promo Revenue - £1695
Spend - £470

What an epic result!

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INSIDE BULLET HQ

WELCOME MIKE TO THE TEAM!

We're very happy to welcome Mike to the team. With his previous role being General Manager at The Fore, London, he's the perfect fit to start in the new Client Partnerships role. Here's what he had to say;

"Very happy to now be working with Bullet Digital Media Ltd focussing on client partnerships!

Bullet are leaders in the fitness industry, helping businesses grow their memberships and have been crowned with the 'Best Lead Generation Campaign' in 2023.

I've been working with Bullet for the last couple of years and have admired the work they do and the team they've built.

Looking forward to be speaking with people within my network from a slightly different capacity very soon!"

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GET TO KNOW LUCIANO!

Introducing digital specialist and bodybuilding extraordinaire, Luciano!Luciano applies his years of passion and skill to his work which has secured him a plethora of clients under his belt. He is responsible for the recent, successful launch of the Frost Functional Training campaign, and he has just had a great start with one of our new clients over in the UAE, Boxing Golden Ring - He’s knocking out some incredible results!💥🥊

‍Get to know more about Luciano here, and don’t worry, we made sure to add subtitles to help understand the Scottish on this one... 👀

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REGAN GOES GLOBAL!

Regan, one of our talented digital specialists, headed out to Canada to visit Sean at F45 North York.

Arriving fully kitted out with a videographer, we were able to capture some incredible content of the famous F45 North York classes and their members!

The owner Sean told Regan that they have "generated over $20,000 in trial sales" and seen "a membership growth of 80 members" since working with Bullet.

We’re excited to push through to the next goal and continue to build his membership base!

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KATE - TWO MONTHS IN...

Kate has taken being a part of the Bullet team into her stride!

This month, she got to meet some of the team in person as well as getting stuck into some client workouts - you can take a look at what Kate has been up to here! 💃🏻

Her focus has been to understand what Bullet do for their clients as well as understanding the difference between organic content and paid ad content.

Now to put everything she has learned into practice, Kate is off on a little adventure... can anyone guess where? ✈️

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MONTHLY SALES TIP
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LISTEN CAREFULLY!

If you listen carefully, your customer will tell you exactly how to sell to them.

Unfortunately, the common belief is that the best salespeople need to have the 'gift of the gab' or to 'not take no for an answer'.

Forget about this, it's not the 90's. Your job is simply to connect your amazing product or service, to your customers personal goals or challenges. This is much less about how well you can talk, but more how well you can LISTEN. Closely. Caringly. With genuine interest.

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