GIANNI FRIJIA

DIGITAL SPECIALIST

Gianni graduated from university in 2018 with an honours degree in Sports Performance, beginning his career in fitness, coaching in CrossFit and Functional Training gyms. Alongside coaching, he founded PurposeBuilt, an online business specialising in functional training gear, including speed ropes and weightlifting tape, which is also stocked in select UK gyms.

In 2022, Gianni transitioned to marketing within the fitness industry. As a Digital Specialist at Bullet, he leverages his fitness industry experience and marketing skills to help clients, with a particular interest in branding and creative.

Outside Bullet, Gianni enjoys golfing and keeps fit at his local CrossFit gym. He’s also a coffee aficionado - if you need his help, an oat flat white is always a good idea.

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GIANNI FRIJIA

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