Planting the day one offer

WHAT?

A carefully constructed 20-second statement for new triallists on their first day.

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WHEN?

It’s VERY important that this seed is planted BEFORE they go into the session, not after. Ideally the very last thing they hear before they head in there.

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WHY?

Most people on a trial won’t be thinking about joining on day one, they will be sitting back and enjoying the ride with no real decision making thoughts or intentions. Dropping a day one offer on them after the class will be too much to process. Planting the seed beforehand means they will spend the next 45 minutes paying closer attention to their experience ,formulating questions and assessing whether it’s right for them.

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HOW?

Here’s a tried, tested and finely tuned example that you can start using right now…

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“Just one last thing before you go into the session…What we do here is a bit different and some people just know on day one that it’s right for them.If this is you, then we absolutely want you with us.So, we have a day one only joining offer if you’re ready to commit today.You still get the rest of your trial before the membership starts, it just means you can get fully involved right away and save some money.Go and enjoy the workout, think about it, and I'll have a protein shake on the house waiting for you when you finish.”

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