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Following a design degree in Leeds and a spell as a freelance creative, John's early career was in nightlife and music events, where he first developed an interest in how people think, behave and buy.
This led to a successful career working with global brands to help their sales teams tune into their customers and sell more naturally.
In 2018 John ditched corporate life, to combine his expertise with his passion for fitness. Since then, alongside Steve, has built 2 successful agencies including Bullet and gets a buzz seeing real people get fit as a result of our hard work.
John is a self-confessed fitness tourist and loves getting involved in all kinds of workouts and gyms.
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