Voice messages that get more callbacks

If done well, voicemails are a personal, human message that just sits there waiting to be found. Plus, if you get a call back, you know they are calling when they have some time to speak. The problem is 99% of voicemails or voice notes are ineffective because they miss the most vital ingredients... URGENCY + INTRIGUE!

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Try not to fall into the trap of thinking the voicemail is an opportunity to leave information or even pitch... WRONG!! The sole purpose of a good voice message is to get someone to call back. If you give them all the info then there’s less chance they will do this. Think of it like a mini cliff-hanger on a Netflix series. That’s the kind of feeling you need to create.

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Here’s what most people do...

“Hi this is a message for Laura, this is Craig calling from Craig’s Gym.

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I’m just calling because you signed up for our intro offer and I want to get you

booked in for your first session.

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We have classes available every day so just let us know when will work best for

you. You can call us at the studio or book in online via the link.

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Have a great day and hope to see you soon, bye”.

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Here’s a better version...

“Hey Laura, Craig here from Craig’s Gym.

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Well done on grabbing one of our offers. I just saw your details come through so wanted to catch you. There are a few things I need to talk to you about.

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Could you give me a quick call back please. I will be around until 3pm. Thanks.“

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Text / WhatsApp / social media follow up: ‘Hi Laura, just left you a voicemail. Give me a call back on this number. Thanks, Craig.’

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Obviously, this means you need to have something ready to tell them about when they do call. This could be any number of things you have going on in-house, but if you’ve planned your offer strategy properly, you should already have plenty of extra value to share to build more excitement ahead of their visit..

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